Work Experience
Professional Background
BAYADA Home Health Care
Senior Internal Communications Manager |
Marketing Strategy Manager |
Communications Manager
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Jan. 2009 – June 2025
Developed and implemented strategic communications for internal/external stakeholders for a national, nonprofit home health care agency with 370 offices in 22 states and over 35,000 employees. Proven ability to manage creative direction, ensure brand consistency, and deliver impactful communications for diverse audiences.
Southern Ocean County Hospital
Physician Marketing &
Public Relations Manager
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Feb. 2004 – Dec. 2008
Managed content creation and full production of internal and external publications, led media relations and crisis communications, and developed advertising, web, and direct mail campaigns to support hospital growth and advocacy initiatives.
Hunterdon Medical Center
Public Relations Specialist
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Sept. 1997 – Feb. 2004
Developed strategic marketing and communications for hospital leadership and key stakeholders; managed quarterly magazine production, media relations, crisis communications, and special event publicity; created advertising, web, and direct mail campaigns to drive market share and brand positioning.
Education
Master of Administrative Science
Fairleigh Dickinson University
Bachelor of Arts in Journalism
Temple University
Skillset
Copywriting & Content Creation
Brand Messaging & Tone Development
Marketing & Advertising Copy
Digital Content Strategy
Creative Concept Development
Publication & Editorial Management
Storytelling for Multiple Audiences
Press Release & Media Writing